Double B Beef calls it a day

June 26, 2013

After 29 years of working with local beef producers, the Double B Beef Promotion Association members decided to wind the organisation up at a special meeting held in Barraba last Friday night. More than 30 people attended the meeting and dinner at the Barraba Playhouse to participate in the discussion.

Double B Beef Promotion Association Inc.The organisation was formed after a public meeting at Upper Horton called by Barraba Shire President, Rupert Richardson at the instigation of John Whitfeld. 

The closing of the Barraba Saleyards precipitated the formation of the organisation as local cattle producers feared that their cattle would lose their identity if sold at the larger selling centres of Inverell or Gunnedah.

Over the years Double B grew into a widely recognised and respected organisation within the cattle industry. Its members have benefited from innovative marketing strategies through its relationship with Objective Livestock Marketing, a relationship that has endured for more than 20 years and will continue with individual beef producers.

The other decision taken at the meeting was to donate the organisation’s residual funds to the Living Classroom. A number of submissions were made to the meeting as to how to spend the funds but the overwhelming feeling was that Double B could continue to assist agriculture and the future of beef production by supporting this project.